Everyone thinks they can write content. I have come across many businesses with poor copies on their flyers, websites, and even products. It seems easy. However, content writing is communication. Not everyone can communicate properly, even though we all think we can. If your social media account were in line with your competitors and a customer had to choose based on the value each account communicated to them, do you think they would pick you? No? Yeah, you need a content writer. Content writing is how your audience can love your products beyond their price. It’s one thing to list your product features, and it is another thing to communicate their benefits. To be honest, no one cares that your business produces 10 million products daily. What they care about is how those products can help them. So, how can writing good content grow your business in Nigeria?

5 WAYS CONTENT WRITING CAN GROW YOUR BUSINESS

1. Content writing develops a better business-customer relationship

Have you ever felt special because a business seemed like it cared about you? Yeah, that’s one of the effects of content writing. What you may not know is that there is an emotional aspect to purchasing. When a person feels like the value of your offer or service is clear to them, there is a willingness to purchase. This is why writing content that speaks directly to your customers allows the B2C relationship to thrive. AI is not going to communicate the emotion required to make a person convert into a loyal customer. Yes, I understand that customers, sales, or leads are represented by numbers, but it is important to remember that these are people. Content writing improves the quality of a customer journey, such that they trust you enough to return.

2. Content writing boosts conversion rates

If I had a dollar for every business owner who told me that they wanted to increase their conversion rates, then I’d hire a content writer for each and every one of them. Your conversion rate is the rate at which people take the action you want them to take on your website or after they see your ad. Many businesses are suffering from a low conversion rate, and they don’t even know it. If your goal is for people to book a consultation and all they do is look around your website, then your goals are not being met. Now, this is where a content writer comes in. A content writer can increase your conversion rates by guiding visitors through the process of making a decision. Do you ever go on a website or read a blog post, and it’s so convincing that you have to buy it and try it for yourself? That’s the work of good content writing!

3. Content writing improves your website’s SEO ranking

Content writing is directly linked to SEO rankings because Google only ranks content it believes to be relevant. When your content is well-written, informative, and satisfies what your audience is searching for, your content will rank. The effect of your content ranking is more visitors and conversions. This benefit applies mostly to website owners, which isn’t everyone, but everyone should consider owning a website for their business.

4. Content writing helps spread brand awareness

Brand awareness is how familiar people are with your brand. Good content introduces your brand to your audience and creates an image of your business that they can relate to and remember. Content writing is not limited to blog posts or your website copy. The script of your social media videos is content writing, and the podcast scripts are also content writing. The goal is to frequently engage your audience in such a way that your business is visible and relevant. Do you know that if I throw certain words at you, your mind will associate them with certain brands? Some brands will come to mind if I say unethical or consistent, or even funny. Writing content is what you need to not just create the right brand awareness within your audience, but to create an identity that your audience can relate to.

5. Content writing builds trust

I don’t know about you, but when a business can tell me about their product in an engaging yet informative way, it makes me trust them more. Most people can see through the surface level. They want value, and when you provide that to them, they are likely to purchase from you or engage your services.

Conclusion

Your audience needs good communication, and if you cannot provide that to them, they will go somewhere else. They don’t want to know how many products or services you have, they want to know how it can help them, how it can help their lives and make it better? This is what they want to know, this is what takes them from a random viewer to a paying customer. Content writing will transform your business, get a content writer today.