A website is a collection of related web pages under a domain created on the internet to achieve a purpose or goal. This might be to create awareness, towards having a robust online presence, establishing seamless transactions online, and other goals earmarked by the management of such business.
As we all know, websites are pivotal; they are a powerful component that keeps the internet down. Websites are so popular these days that most businesses have one and there is even a FOMO among those without one to have such.
A website is important to your business, and we strongly recommend you get one. However, in doing so, it is important to consider five important factors that would greatly influence the odds of reaching your target audience and convincing them to patronize you.
5 Factors to Consider in Creating a Killer Website
The Website User
Surely you are not creating a website for yourself; it is for customers and those interested in what you do to have a closer look and be convinced into getting your products and services right? You should always consider your visitor while working on the user interface (UI) and the User experience (UX).
Treat your website visitor like you would a welcomed visitor to your apartment. Surely you would not want the door handle to go off when they try to come in. You also would not want the chair to rip a hole in their clothes when they sit right? Nice!
The screens, the toggles, the icons, the buttons, and the colors; the user interface and the accessibility of which UI is a subset. Your website should be worth a visit.
A few websites you could look up to as case studies of an ideal UI/UX include:
1.https://www.adprofessor.com/
4.https://adamabah.framer.website/
The Website Search Engine Optimization (SEO)
Let’s go back to our little analogy about the visitor. You know, for someone to visit, he has to find you. This is why every website designer should have SEO in mind. Search Engine Optimization describes the activities, systems and projects all tailored towards improving your visibility on search engines. SEO is key to your website and your business’ growth.
Statista reports that over 85.5 billion queries are made on Bing and Google, the two most prominent search engines monthly. A significant portion of this search is probably made concerning your industry. Only your ability to be visible on search engines would translate to getting a slice of the cake from this end. This is why in designing your website, you must pay close attention to the SEO and ensure this is well sorted out. You will be glad you did.
SEO giants to emulate include:
The Website Content
Let do a little marketing tutorial. You see, there is something called a buyer journey. This describes the stages a lead passes throughout during his purchasing journey with you. A prospective client first sees (Awareness) then visits your website (Consideration), depending on what they encounter here then takes a decision (Purchase) and from that point is retained or not. Now, your website content has to be convincing enough to make one purchase your product and service. The most fool-proof way to make this work is to offer value to the client. His needs, questions, and aspirations should without doubt align with the content of your website. This is the only way he can develop a level of trust, enough to make an affirmative decision in that regard.
A number of websites that have checked this box include:
The Website’s Security
As much as you want as many visitors as possible on your website, you do not want thieves and burglars. Your website’s security is key and should remain top of mind while designing. Protection against XSS vulnerability, SQL injection, Cross-Site request forgery, DOS, command injection and their likes should remain a top priority. With the increased threat of cyber attacks, your fortification should be as sophisticated as whatever threat that might be lurking out there!
The Website’s Analytics
Your website should be able to track visitors. It should be able to provide reports on their visits, behaviors, page frequency, preferred pages, session timing, bounce rates, conversion rates and so on. These insights would help guide your strategy going forward. Without analytics, you are blindly driving and would most likely fall into a ditch because you do not know where you are headed. Ensure to enable analytics and enable analytical tools necessary to relay accurate insights needed to relay your website performance.
Consequently, it is pertinent to mention that the highlighted factors in this article including User interface/experience, Search Engine Optimization, Content, Security and Analytical readings are not the most important factors in determining the success of your brand’s website, there are a thousand and one equally important factors out there.
However, the factors discussed in this article are guaranteed to give your website the lift it needs to stand above shoulders amidst the numerous competition out there.
So, while trying to get your website designed by an expert, do not hesitate to ask them about its usability and beauty, its SEO, content, security and analytics.
At Bex-IT, we do not undermine the need to consider these factors, we take all needed measures to ensure you stand tall, Request an invoice to stand tall among your peers and competition.
