If you are looking to grow your business in 2022 and beyond, Facebook as a marketing tool is no longer an option, and here is why. Meta claims that its total advertising audience is 2.11 billion people, which is approximately 72.5% of its total of 2.91 billion monthly active users. Since Facebook is the social platform with the highest amount of users, it is logical to say it has one with the highest potential ad reach and benefits that cannot be missed out on. So, if getting valuable customers for sales who would most likely purchase is important to you, you need to know all about Facebook ads and how to use this platform for Lead Generation. Here are 7 tips to use to generate leads through Facebook ads.

  1. Set a Valuable Goal

If you would be generating leads, it’s simple, your goal has to match this. Facebook Ads recently announced that they would be gradually introducing six (6) simplified campaign objectives from the previous eleven (11). They are awareness, traffic, engagement, leads, app promotion, and sales. So, if you are creating a new Facebook Ad Manager account to run campaigns, you would most likely see these new objectives. To generate quality leads, you should select the “leads” objective. However, you can still choose another suitable goal depending on the kind of product or service you intend to promote with Facebook Ads.

Facebook Ads Objectives Update
Facebook Ads Update to Campaign Objectives
  1. Create a Suitable Facebook Ad or Campaign

Start with defining your budget i.e. how much are you willing to spend and for how long. Set a daily budget and the duration you want your ads to run.

  • Go to Facebook Ads Manager and select the option to create a campaign.
  • Select the suitable objective to generate leads on your website or landing page.
  • At the ‘Campaign Level’, choose a Facebook ad campaign name.
  • At the ‘Ad set level’, you must select a custom conversion depending on the goal you intend to achieve –  getting more clicks on your website, purchasing a product, or subscribing to your newsletter.
  • Set up your target audience based on their location, age, and interests. Allow for ‘Advantage Detailed Targeting” to reach more people than you are planning for.
  • At the “Ad level”, choose the placement for your ads to be Mobile or Desktop feeds.
  1. Use Captivating CTAs

In Facebook Ads marketing, adding a Call-to-action is necessary because this helps to get the attention of prospects and lead them to where you want them to be. The ultimate goal of CTAs is to direct or attract more leads to your business. If you want to learn more tips to include in your Facebook Ad Marketing strategy, click here.

  • The CTA should be benefit-driven for the customers if they click on the action button.
  • Provide instant fulfillment and rewards for your prospects once they click.
  • Choose a CTA button that sparks curiosity such that prospects want to click immediately.
  1. Include Compelling Content

The text, descriptions you use, and creative choices you make for your design or videos must convince prospects or customers to purchase from you. These all need to be clear and strong enough to make prospects take an action. This is not specific to campaigns you create, it extends to the posts you publish on your Facebook Page. Also, try to add different options to know what content performs best. This is important for future campaigns you would run.

  • Include discounts or special offers in your descriptions to let prospects know what they are getting.
  • Aim to create engaging stories and posts that draw the attention of leads. Use keywords you want to be found with and hashtags.
  • Use tools that help with producing creative marketing content such as Canva, and Vistacreate.
  • Read up on Facebook’s advertising policies to know what works, so you do not violate any.
  1. Include a Landing Page for Lead Generation

A ‘landing page’ in this context is where you have set as the destination URL for your ads. If prospects click on your Facebook Ads, they would be ending up on this page to take an action. How complex your landing page is will depend on the desired action you want prospects to take and also the nature of your offerings for the campaign. Here is an example of a landing page with CTAs, a responsive design that delivers an instant experience.

About Facebook Ads -Sample of a Good Landing Page
Sample of a Good Landing Page
  1. Be Sure to Follow Up with Prospects

Be prepared for the leads you will receive via calls, messages, or other means. The offers you provide in your content should remain the same. This is because if anything changes from what you presented in your ads, you would look disloyal as a business. Check on your reports generated by Facebook regularly to ensure that your campaigns are running and for errors, you may need to fix.

  1. Analyze, Recycle & Improve

At the end of your campaign, take out time to analyze the results. The only valuable reason for doing this is to know what worked and what didn’t. For the strategies that worked, do not hesitate to recycle them for the next campaign. For those that didn’t, try to improve on them, and do not be afraid to discard them if they do not fit your marketing goals.

Facebook Ads serve as a major platform for lead generation with salespeople. This does not mean it should not be mixed with other lead generation strategies. Doing this will bring a higher success rate. We have provided a guide to help you through simple tips that can attract prospects via Facebook. It might be relatively easy to get a Facebook Ad or Campaign running smoothly at the beginner level. If you need to realize the full potential of Facebook Ads, you should hire a social marketing professional to help you out.